From viral songs to trending shows, social media is shaping what we watch, read, and listen to—here’s how to keep up as a family. In today’s digital world, social media plays a major role in shaping entertainment choices—often faster than traditional media can keep up. Platforms like TikTok, YouTube, and Instagram are not just where content is shared—they’re where trends are born. From dance challenges boosting unknown songs to book recommendations turning titles into bestsellers, social platforms are influencing what kids, teens, and adults choose to consume for fun. While this opens up exciting new discoveries, it also presents challenges for families navigating what's truly age-appropriate or worthwhile.
Viral Trends Drive What’s Hot
Whether it’s a Netflix series that “everyone” is suddenly watching, a throwback hit topping the charts thanks to TikTok, or a book going viral on “BookTok,” social media often determines what’s trending in entertainment. Teens and tweens are especially influenced by what their peers are sharing online—sometimes discovering content far outside their usual interests. Music artists now craft songs with “TikTok-ability” in mind, and movies often trend due to memes or influencer recommendations rather than traditional reviews.
This makes it easy to stay current—but also easy to overlook substance in favor of hype. Families should consider talking about why certain content is trending and whether it aligns with their values and viewing preferences.
The Rise of User-Generated Recommendations
Influencers, creators, and even everyday users now shape entertainment consumption more than professional critics. A heartfelt review from a relatable TikToker can send a self-published novel into bestseller territory, while fan edits or mashups can reignite interest in older movies and shows. While this democratizes what gets noticed, it also means families must be more proactive in vetting content—especially when recommendations spread quickly without context.
Using trusted review sources (like Common Sense Media or Booklist) alongside what’s trending can help families strike a balance between staying in the loop and staying informed.
Navigating Content as a Family
Social media’s influence isn’t going anywhere, so the goal isn't to avoid it—but to engage with it thoughtfully. Consider setting aside time to watch or listen to viral content together. This gives parents an opportunity to understand what their kids are excited about, while opening the door to valuable conversations about themes, messages, and appropriateness. It also gives kids the chance to share their interests openly, rather than secretly consuming content alone.
Creating “family picks” based on both viral content and personal favorites can encourage media literacy and give everyone a say in what to watch, read, or listen to next.
