Marcus Thorne spent fourteen years on the institutional side of the table before he ever published a word. He began in the equity research division of a London merchant bank, covering media and consumer-internet names through two full market cycles, and left as a director after building the desk's first coverage framework for what would later be called the creator economy — at a time when most analysts still filed individual internet earners under "other income." That framework, which valued audience relationships as balance-sheet assets rather than marketing outcomes, became the analytical spine of everything Celbereport publishes. CFA Charterholder · MSc Finance · 14 yrs institutional equity research · Ex-COO track, B2B SaaS (11 → 240 headcount). Based in New York / London.
Published Articles
How to Hire an Offshore Software Engineer for Scale
Updated: January 15, 2026 | Marcus Thorne
7 Ways to Pick a Google Ad Marketing Agency Safely
Updated: July 14, 2026 | Marcus Thorne
Find the Best Legal Answering Service for Law Firms
Updated: July 14, 2026 | Marcus Thorne
Why Use Employer of Record Services to Hire Abroad
Updated: July 14, 2026 | Marcus Thorne
Best Payroll Service Providers for Small Business
Updated: July 14, 2026 | Marcus Thorne
5 Benefits of Sustainable Business Consulting Firms
Updated: July 14, 2026 | Marcus Thorne
7 Proven LinkedIn Advertising Tips to Generate Leads
Updated: July 14, 2026 | Marcus Thorne
The Ultimate TikTok Advertising Guide for B2B Brands